Report of the Week: How are we telling the climate 'story' and can we tell it better? (IPPR)

Amongst fields that i have previously underestimated are marketing and social science. Marketing or--more acurately-- comerical propeganda is profoundly powerful but that's not a discussion for now.

More recently the closely related area of social science has called upon my attention. One interesting work of this field that will no doubt be ingnored, laughed at and generally not utilised by many of the people it was written for is this weeks report of the week.

Written by the institute of public policy research the report addresses the problem of connecting people to a huge problem but doing so in a way that they feel enthused to do something and empowered to act on this enthusiasm.

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