Wednesday, November 22, 2006

Marketing Climate Change

Apart from a report on global emmissions which has been occuying me to a large degree recently i`m also looking into marketing action on climate change.

This may become a significant theme of the site, i`m increasingly thiking that this is an area that needs a stronger focus in the green movement. Or rather that the green movement is a niche that climate action desperately needs to move out of, and therefore a new more effective way of communicating is needed.

A couple of reports that I have recently read ( suggestions for futher reading wellcome).

New Rules:New Game


Let them eat cake.


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1 Comments:

At 4:00 AM, Anonymous Brian said...

"Or rather that the green movement is a niche that climate action desperately needs to move out of, and therefore a new more effective way of communicating is needed."

I agree with that statement. We faced this issue when developing the recently-launched site called OneBillionBulbs.com. The goal of the site is to educate people about the cost-saving benefits as well as the environmental benefits of CFL bulbs (and, obviously, to motivate them to make changes).

If we can motivate someone to change a bulb, it doesn't matter if their main motivation is to save money. The environmental benefits will be there just the same.

It's still way too early if our particular site will go anywhere. However, by emphasizing cost savings as well as environmental benefits, we hope to broaden the appeal of the site so that we can go beyond "green".

 

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