Tuesday, February 20, 2007

Carbon Down, Profits Up

The Climate Group has just released the 3rd Edition of Carbon Down, Profits Up.

The publication aims to highlight business opportunities from looking closely at energy usage.They also attempt to get businesses to look at how they can reduce greenhouse gas pollution at small costs but with significant 'positioning' value.

Beyond the value of green marketing truly innovative businesses realise that with good marketing they can shape the marketplace by helping to mold consumer values and creating new opportunities for more ethically sound products.

The Climate Group has also been at the forefront of the business community in asking for mandatory regulation involving a cap and trade system: This, along with frequently stating that innovative businesses have nothing to loose in fighting climate change but much to gain has been a welcome addition to the pressure created by NGOs and the public for political change.

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Climate Change Action

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