News Flash via FT: Climate change concerts 'to dwarf Live Aid'.
A very interesting report out of the UK Financial Times...
They seem to be giving up on modest efforts and responding in a manner commensurate to the challenge; Huge!
A series of concerts "bigger than Live Aid" is being planned for July, in a bid to put the subject of climate change before an audience of a global audience of 2bn.
The event, scheduled for July 7, will feature co-ordinated film, music and television events in seven cities including London, Washington DC, Shanghai, Rio de Janeiro, Cape Town and Kyoto, with major broadcasters and media owners aiming to extend the reach of public awareness of global warming.
But who, i hear you ask, could launch such an initiative..?
"It is understood that former US vice-president Al Gore, whose movie An Inconvenient Truth brought climate change to cinema audiences last year, will announce the event tomorrow in London."
"The organisers hope to involve up to 2.5m people in events and link-ups at the cities involved, as well as other locations."
Continuing on the issue of scale, the talent involved will be 'exponentially bigger'. Thats a big claim!
"The talent involved is just exponentially bigger because the issue itself is bigger. Live Aid was about asking people to stump up money, this is about effecting systemic change."
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