Wednesday, June 13, 2007

BBC: Major New Attenborough Series to be Broadcast in Runup to Live Earth

For it's 50th year of programming the BBC's internationally renowned Natural History Unit are producing 'Saving Planet Earth'. Dealing both with the plight of individual species around the globe and discussing the threat of climate change this series will be broadcast at 7pm on BBC One for 10 consecutive evenings in the run up to Live Earth!

Attenborough, the UK's most trusted celebrity has only recently spoken of his increasing concern about climate change. This series, along with Live Earth, looks set to again turn up the heat on UK politicians to stop the rhetoric and start the action on climate change.

The BBC have for some time been very good about explaining climate change, including a very good micro-site; its good to see them stepping up there game.

The section where people can pledge to reduce there environmental impact is also very welcome, i perticularly like the 'Dosen't everybody Do that' option for reducing fuel consumption...normalising these behaviours is key to wider acceptence.

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Climate Change Action

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