"Go green or else!" : Radio show on more effective communication.
'Go green or else' is the mock title of this interesting radio 4 show.
How can people be persuaded to change there behaviour so that it aligns with simple little things like not destroying the planet?
Program (MP3) and transcript (.txt) available for download.
And the lineup is stellar!
Taking part in order of appearance:
David Miliband,
formerly Environment Secretary, now Foreign Secretary
Ruth Lea
Director of the Centre for Policy Studies
Andrew Simms
Policy Director, New Economics Foundation
Solitaire Townsend
Director of Futerra
John Leaman
Director of Environmental Research, ‘Ipsos Mori’
Andrew Cooper
Director of the polling organisation ‘Populus’
David Madden
Campaign Coordinator for The Rising Tide Coalition
Miranda Lewis
Associate Director, Institute for Public Policy Research
Tim Jackson
Professor of Sustainable Development, University of Surrey
Labels: audio, marketing and strategy
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