Making climate changing behaviour anti-social
This is the sort of thing we need...hummers, are so uncool arent they?
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BLACK EYED PEAS star WILL.I.AM has vowed to "blow up" his gas-guzzling hummer in a bid to save the environment. The band are performing at the London leg of the Live Earth concerts, which aim to raise awareness of climate change. And the performer is prepared to make the sacrifice. He says, "I'm getting ready to blow up my hummer. I have an electric car now."
Labels: live earth, marketing and strategy
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