Killing environmentalism (or rebranding it).
A couple of videos worth watching about campaigning and communicating climate change.
1. The Death of Environmentalism Ted Nordhaus + Michael Schellenburger
2. Communicate 2007 Solitaire Townsend
Further to these videos you might like to look up some of the conservative think tanks e.g Herritage Foundation, AEI, Adam Smith Institute and look at the words they use for describing thier climate change 'solutions'. It might not be a bad idea to steal there language to the greatest possible extent. Looking at the criticism of the right can also be instructive; you can carefully though not explicitly defend against such attacks in any letters you write or materials you create.
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1. The Death of Environmentalism Ted Nordhaus + Michael Schellenburger
2. Communicate 2007 Solitaire Townsend
Further to these videos you might like to look up some of the conservative think tanks e.g Herritage Foundation, AEI, Adam Smith Institute and look at the words they use for describing thier climate change 'solutions'. It might not be a bad idea to steal there language to the greatest possible extent. Looking at the criticism of the right can also be instructive; you can carefully though not explicitly defend against such attacks in any letters you write or materials you create.
Labels: marketing and strategy
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posted by Calvin Jones @ 7:26 PM
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