Thursday, November 13, 2008

Google Bomb EON

Power company E-On is hoping to build the first new coal-fired power station in the UK for a generation on the site of its present station at Kingsnorth in Kent. At a time of climate crisis, it's an obscenity.

They've been the targets of all kinds of action, from last summer's Camp for Climate Action, to a series of smaller action on April 1st ('Fossil Fools Day').

One easy, comfy action can happen from this computer you're looking at. The tactic is called 'google-bombing'.

The more links to a site, the higher it climbs in google rankings. So, if enough people make the word 'EON' link to the No New Coal site, pretty soon it'll top the list of anyone searching for EON. (This tactic was succesfully used a few years ago to make 'swivel-eyed loons' link to UKIP).

Two weeks ago wasn't in the top 50 sites when searching for Eon. As I write this it's already number 13.

So a simple online action can help us get our electronic placards in their face without getting out on the cold winter streets.

If you have a website, blog, myspace, bebo, forum account, etc then please place a link to

Ideally you write 'eon' and place a hyperlink to from that text. Anyone can do this! Blog comments/forums are easiest. Good websites are most effective.

If you're wondering what else to write, you could copy this whole piece.

To get a top 10 google ranking probably wont be to hard but to pip eon to the top will require a lot of effort so tell your friends, consider putting this simple action in your newsletters, spread the word online...


  • 1. It works best if you mention Eon several times in an article.
  • 2. If you are posting the link in a blog post then put Eon in the title and the tags.
  • 3.The more important the site the more kick gets from the link.
  • 4. If you are really determined then consider setting up a fake site like the EON CSR blog that way you can link loads of times to from a site that is very relevent!
  • 5. Why not take this is seriously as a real world action and forward it to people with green blogs/campaign groups etc.

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At 2:43 PM, Anonymous Anonymous said...

Nice idea! I have added a link to EON on the sidebar of Green Blog.


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