The True Cost of Chevron Campaign today launched a new website as a hub of information on Chevron’s global toxic operations. The website highlights Chevron’s human and environmental consequences around the world while illustrating the unprecedented coalition against Chevron.
“ We are excited to launch this comprehensive site illustrating the breadth of Chevron’s destructive operations globally,” said Nick Magel, True Cost of Chevron media coordinator.
The website launch was to be coupled with an ad campaign, intended to highlight communities affected by Chevrons operations. The ads, designed as parodies of Chevron’s “Will You Join Us” advertisement blitz were immediately rejected by CBS Outdoor.
"Chevron is running a campaign that's merely window-dressing their dismal environmental and human rights record. It's hypocritical for CBS to reject our billboards. It's a shame that we can't help our client tell their story with a billboard or two." said Charlie Cardillo, President and Creative Director of Underground Advertising, the agency that developed the campaign.
On May 26th the True Cost of Chevron Campaign releases it's alternative annual report for the consideration of Chevron shareholders at the May 27th AGM
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